by Craig W. Turner
The bi-national relationship between Western New York and the Niagara Region is one of the most dynamic and interdependent economic partnerships in North America. For those of us who live and work within a cross-border ecosystem like ours, it’s a daily reality that those outside our region don’t necessarily comprehend. We cross the bridge to go for a hike, catch a sporting event or take a coffee meeting as easily as $80 billion in commerce does annually.
So, when tensions heighten between our two nations – the world’s largest and most important trading partners – we feel it. Since we can’t control what’s happening at the federal level, it’s incumbent on us locally to make sure our businesses and our relationships remain strong.
First things first: For any business engaged in cross-border trade: do not make long-term decisions based on headlines. Right now, the bi-national conversation is highly sensationalized. Much of the storytelling (designed to get clicks) focuses on political battles, sound bites, and worst-case scenarios rather than the operational realities of commerce. It’s undeniable, the border is being used as a political football.
Is the situation something that we need to be cognizant of, even wary? Certainly. But humans have been trading for thousands of years – and will continue to do so. What’s in your best interest is knowing what’s going on, and crafting your business model to be nimble and reflexive – which, incidentally, will also make you stronger for the “next thing” that comes along.
On March 18, the Niagara USA Chamber of Commerce held a joint webinar with the South Niagara (Ontario) Chambers of Commerce, bringing together business leaders, trade professionals, and policymakers from both sides of the border. The discussion focused on the real-world implications of cross-border commerce, the challenges businesses face in navigating regulations, and opportunities for strengthening economic ties. The webinar underscored the importance of separating political rhetoric from business realities and provided practical strategies for companies to remain competitive despite shifting trade policies.
Why did we take this approach? Because the noise surrounding cross-border trade is currently overwhelming. We held this discussion to help businesses cut through misinformation, learn from expert sources, and make informed decisions based on real-world insight rather than speculation.
Where do you get good information – “cut through the noise,” so to speak? Our webinar panelists were direct: rely on your network of experts (that you’re already paying to guide you!). Your freight professionals, import/export specialists, accountants, bankers, and legal advisors understand what’s actually happening in real life, and how to keep goods, services and people moving, despite political rhetoric. They can’t deal in speculation – they can only deal in execution. Who do you think will have the real answers?
Our connection to Southern Ontario – separated by only a river – is one of the great strengths of our region. We’re thankful for our partners at the South Niagara Chambers, and their willingness to collaborate with us in this on-going discussion. As economic leaders, we must continue dialogue with our colleagues across the border, focused on maintaining and even strengthening our businesses – and our relationships.
Craig W. Turner is interim executive director for the Niagara USA Chamber of Commerce
This op-ed was featured in the Niagara Gazette, 3/25/25