Niagara By Frey Announces the Grand Reopening of its Company Store

August 1, 2017 Buffalo, NY – Newly updated and featuring “All Things Candy”, the store combined the best of the former store with the Candymakers store and is now located at 3500 Genesee St., Cheektowaga, NY.

Acquired by Chocolat Frey, Switzerland’s #1 chocolate brand, Niagara by Frey is the company’s first official store highlighting all of its brands of confections including:

  • Chocolat Frey® – A range of premium Swiss Chocolate products made from GMO-free ingredients utilizing a proprietary bean-to-bar process to deliver an exquisite chocolate experience.
  • Niagara Chocolates® – Western New York’s top selling fundraising chocolate products that have been manufactured in Buffalo for more than 60 years. Now rebranded as Niagara by Frey™.
  • Celebration by Frey® – A full range of premium confections perfect for party décor, candy buffets and baked goods in an array of colors to match any occasion.
  • Sixlets® Chocolatey Candies – Made in a nut-free and gluten-free factory in Toronto, Sixlets have a chocolatey center wrapped in bright colorful candy shells. Available in the Original, Fruity and Jawbreaker varieties, these candies offer a worry-free treat for all ages.

The new Niagara by Frey store offers a complete selection of everything needed to make confections at home.  Additionally, the new store features a Chocolate Creation Center designed to make custom chocolate confections and offers fine Swiss coffee to enjoy while shopping.

Christoph Schmassmann, CEO and President of Chocolat Frey North America, stated, “We are very excited to update and modernize the Niagara by Frey store.  Offering a broad range of our fine confectionery products in a fun shopping environment provides something for everyone.”

A line of giftable items is also available providing customers a range of price points and confectionery experiences.  From the Niagara by Frey Chocolate Buffalo to exquisite Chocolate Frey Swiss truffles, there is something for every candy lover!

You can find this One-Stop Shop at 3500 Genesee St. located in the front of the Niagara by Frey manufacturing plant (just behind Airport Plaza).

About Chocolat Frey:

Chocolat Frey is a company of M-Industry that belongs to Migros and is the market leader among Swiss chocolate manufacturers. The company was founded in 1887 and for more than 125 years has been a major contributor to the development of today’s Swiss chocolate expertise. In collaboration with the non-profit organization “UTZ Certified,” Chocolat Frey is committed to the sustainable, socially acceptable, and environmentally responsible growing of cocoa. (www.sweetworks.net/frey/ ).

In 2014, Chocolat Frey North America headquartered in Buffalo/NY, acquired SweetWorks Confections LLC and its manufacturing facilities in Buffalo and Toronto.  SweetWorks was founded in 1956 by John and Angela Terranova as Niagara Candy in Buffalo, New York.

For Further Information, please contact:

 SweetWorks, 3500 Genesee St., Buffalo, NY  14225; pr@sweetworks.net; Kathy Bassininski; (877)261-7887

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